Design Analysis – Ebay.com

For class, I was asked to select a website and analyze its success in terms of grid, colors, layout, typography, consistency and usability. I selected Ebay.com. Ebay is the largest and most well known online auction website. It is a silicon valley juggernaut employing over 15,000 people and generates billions in revenue a year. What’s also interesting about Ebay is that its service is vital in supporting “other” businesses all over the world. Many companies use its services to connect to buyers. This makes Ebay more susceptible to criticism as it is used by many people who have a stake in the design and usability of the site. I will discuss Ebay’s visual elements in class.